Peer-reviewed international journal articles
(authors are listed as published, corresponding authors marked *)

1. Heeseok Moon, Myoungjin Oh, Hyeongsik Kang, Hyunhong Choi*. (2026). Firms’ willingness to pay for an integrated desalination-based high-purity industrial water service under a centralized supply system: Evidence from South Korea. Utilities Policy, Accepted, in press (SSCI, SCIE, 2024IF=4.4, 24.6%)

2. Heeseok Moon, Hyunhong Choi*. (2026). Public Willingness to Pay for Government-funded Seawater Desalination for Industrial Water Security: A Contingent Valuation Study in South Korea. Journal of Environmental Management, 398, 128496 https://doi.org/10.1016/j.jenvman.2025.128496 (SCI, 2024IF=8.4, JCR TOP 8.1%)

3. Wooje Sung, Hyunhong Choi, Yoonmo Koo*. (2026).  Semi-Dynamics of Electric Vehicle Adoption Based on Strategic Consumer Choices : Preference Statement-Guided Forward-Looking Behavior Based on Individual Expectations. Journal of Choice Modelling, 58,100584  https://doi.org/10.1016/j.jocm.2025.100584 (SSCI, 2024IF = 2.4, 25.9%)

4. Sung-Eun Chang, So Young Yang, Bo-Eun Choi, Hyunhong Choi*, JongRoul Woo*. (2025). Uncovering heterogeneous effects of message framing to promote reusable cup use: A causal forest approach. Journal of Cleaner Production, 519, 145982. https://doi.org/10.1016/j.jclepro.2025.145982 (SCI, 2024IF = 10.0, JCR TOP 6.0%)

5. Sungho Moon, Junghun Kim, Jongsu Lee, Hyunhong Choi*. (2025). Analysis on the acceptance of coal phase-out policy considering public preferences: Policy implications based on empirical evidence from South Korea. Energy Economics, 145, 108453. https://doi.org/10.1016/j.eneco.2025.108453 (SSCI, 2023IF = 13.6, JCR TOP 0.6%, #1 in Economics) 

6. Mina Kim, Hyunhong Choi, Yoonmo Koo*.  (2025). Machine Learning Approach for Analyzing Feature Importance in Alternative Fuel Vehicle Selection. Travel Behaviour and Society, 39, 100987. https://doi.org/10.1016/j.tbs.2025.100987 (SSCI, 2023IF = 5.1, 18.1%)

7. Stephen Youngjun Park, Hyunhong Choi, Yasemin Boztug, Hyungbin Moon*. (2025). Forecasting transition of personal travel behavior in a sharing economy: evidence from consumer preferences of travel modes. Journal of Forecasting, Accepted (published online). https://doi.org/10.1002/for.3255 (SSCI, 2023IF = 3.4, 16.1%)

8. Hyunhong Choi, Dongnyok Shim*, Seungwan Kim (2024). Heterogeneous public preferences for undergrounding high-voltage power transmission lines: The case of Seoul metropolitan area in South Korea. Energy Economics, 132, 107448. https://doi.org/10.1016/j.eneco.2024.107448 (SSCI, 2023IF = 13.6, JCR TOP 0.6%, #1 in Economics)

9. Yongsuk Hong, Jungwoo Shin, Hyunhong Choi*, JongWuk Ahn (2024). Investigating the value of parallel pipeline projects for water supply: A contingent valuation study in South Korea. Water, 2024, 16(6), 819. https://doi.org/10.3390/w16060819 (SCIE, 2023IF = 3.0, 31.1%)

10. Dongnyok Shim, Hyunhong Choi*, Seungwan Kim (2023). Heterogeneous public attitudes toward high-voltage power transmission lines and willingness to pay for undergrounding projects. Energy & Environment, Early Access (Accepted). https://doi.org/10.1177/0958305X231171692 (SSCI, 2023IF = 4.0, 25.5%)

11. Hyunhong Choi, Jeongeun Lee, Yoonmo Koo* (2023). Value of different electric vehicle charging facility types under different availability situations: A South Korean case study of electric vehicle and internal combustion engine vehicle owners. Energy Policy, 174, 113436. https://doi.org/10.1016/j.enpol.2023.113436 (SSCI, SCIE, 2023IF = 9.3, JCR TOP 1.1%, #7 in Economics)

12. Hyunhong Choi, Yoonmo Koo (2023). New technology product introduction strategy with considerations for consumer-targeted policy intervention and new market entrant. Technological Forecasting and Social Change, 186, 122126. https://doi.org/10.1016/j.techfore.2022.122126 (SSCI, 2023IF = 12.9, JCR TOP 0.9%, #1 in regional & urban planning)

13. JongRoul Woo, Sungho Moon, Hyunhong Choi* (2022). Economic value and acceptability of advanced residential solar power systems for multi-unit residentials: the case of South Korea. Applied Energy, 324, 119671. https://doi.org/10.1016/j.apenergy.2022.119671 (SCIE, 2020IF = 9.746, JCR TOP 4.20%)

14. Hyunhong Choi, Joongha Ahn, JongRoul Woo* (2022). Will there be a Disruptive Innovation? Identifying a profitable niche segment and product design for small- and medium-sized companies and startups. IEEE Transactions on Engineering Management. 69(5), 2057-2072. https://doi.org/10.1109/TEM.2020.2999073 (SSCI & SCIE, 2020IF=6.146, 23.47%)

15. Hyunhong Choi, Stephen Youngjun Park, Hyungbin Moon*. (2022). The shared mobility services ban in South Korea: Consumer preferences and social opportunity cost. Travel Behaviour and Society, 28, 214-226. https://doi.org/10.1016/j.tbs.2022.04.006 (SSCI, 2020IF = 4.983, 25.68%)

16. Hyunhong Choi, & JongRoul Woo*. (2022). Investigating emerging hydrogen technology topics and comparing national level technological focus: Patent analysis using a structural topic model. Applied Energy, 313, 118898. https://doi.org/10.1016/j.apenergy.2022.118898 (SCIE, 2020IF = 9.746, JCR TOP 4.20%)

17. Sungho Moon, Jongsu Lee, Hyunhong Choi*, & JongRoul Woo*. (2022). Impact of energy production mix on alternative fuel vehicle adoption in Korea. Transportation Research Part D: Transport and Environment, 105, 103219. https://doi.org/10.1016/j.trd.2022.103219 (SSCI & SCIE, 2020IF = 5.495, 16.22%)

18. Bahareh Oryani*, Yoonmo Koo,  Afsaneh Shafiee, Shahabaldin Rezania*, Jiyeon Jung, Hyunhong Choi, & Muhammad Kamran Khan*. (2022). Heterogeneous preferences for EVs: Evidence from Iran. Renewable Energy, 181, 675–691. https://doi.org/10.1016/j.renene.2021.09.071 (SCIE, 2020IF=8.001, 14.04%)

19. Hyunhong Choi, & Yoonmo Koo*. (2021). Effectiveness of battery electric vehicle promotion on particulate matter emissions reduction. Transportation Research Part D: Transport and Environment, 93, 102758. https://doi.org/10.1016/j.trd.2021.102758 (SSCI & SCIE, 2020IF = 5.495, 16.22%)

20. Hyunhong Choi, & Yoonmo Koo* (2019). Do I have to buy it now? A vehicle replacement model considering strategic consumer behavior. Transportation Research Part D: Transport and Environment, 73, 318–337. https://doi.org/10.1016/j.trd.2019.07.009 (SSCI & SCIE, 2019IF=4.577, 13.51%)

21. Hyunhong Choi, Jungwoo Shin, & JongRoul Woo* (2018). Effect of electricity generation mix on battery electric vehicle adoption and its environmental impact. Energy Policy, 121, 13–24. https://doi.org/10.1016/j.enpol.2018.06.013 (SSCI &SCIE, 2018IF=4.88, JCR TOP 3.58%)

22. Hyunsong Lee, Hyunhong Choi, & Yoonmo Koo* (2018). Lowering customer’s switching cost using B2B services for telecommunication companies. Telematics and Informatics, 35, 2054–2066. https://doi.org/10.1016/j.tele.2018.07.008 (SSCI, 2018IF=3.714, 12.36%)

23. Hyunhong Choi, & Yoonmo Koo* (2018). Using contingent valuation and numerical methods to determine optimal locations for environmental facilities: Public arboretums in South Korea. Ecological Economics, 149, 184-201. https://doi.org/10.1016/j.ecolecon.2018.03.017  (SSCI & SCI, 2018IF=4.281, JCR TOP 5.51%)

24. Hyungbin Moon, Hyunhong Choi, Jongsu Lee, & Ki-Soo Lee* (2017). Attitudes in Korea toward introducing smart policing technologies: Differences between the general public and police officers. Sustainability, 9(10), 1921. https://doi.org/10.3390/su9101921 (SSCI & SCIE, 2017IF=2.075, 37.93%)

25. Misuk Lee, Hyunhong Choi, & Yoonmo Koo* (2017). Inconvenience cost of waste disposal behavior in South Korea. Ecological Economics, 140, 58-65. https://doi.org/10.1016/j.ecolecon.2017.04.031 (SSCI & SCI, 2017IF=3.895, JCR TOP 5.95%)

26. Junghun Kim, Hyunhong Choi, Heecheon Cho, Junsang Kim, & Yoonmo Koo* (2017). Effects of degrees of acceptance and awareness on a rate system for lowering mobile bills. Telecommunications Policy, 41(4), 273-281. https://doi.org/10.1016/j.telpol.2016.12.005 (SSCI & SCIE, 2017IF=2.087, 21.43%)

27. JongRoul Woo, Hyunhong Choi, & Joongha Ahn* (2017). Well-to-wheel analysis of greenhouse gas emissions for electric vehicles based on electricity generation mix: A global perspective. Transportation Research Part D: Transport and Environment, 51, 340-350. https://doi.org/10.1016/j.trd.2017.01.005 (SSCI & SCIE, 2017IF=3.445, JCR TOP 9.68%)

Manuscripts currently submitted to Journals & Working Papers
<Submitted Manuscripts>

• Sukhoon Lee, JongRoul Woo, Hyunhong Choi*, "The pathway to carbon neutrality under a legal mandate: Understanding public acceptability and intergenerational equity in South Korea," Under Review on Energy Policy.

• Heeseok Moon, Myungjin Oh, Hyungsik Kang, Hyunhong Choi*, "Firms’ willingness to pay for an integrated desalination-based high-purity industrial water service under a centralized supply system: Evidence from South Korea," Under Review on Journal of Cleaner Production.

• Sukhoon Lee, Myoungjin Oh, Hyeongsik Kang, Hyunhong Choi*, "Heterogeneous preferences and public acceptance of seawater desalination compared to inland dams as water resource development projects: A case study in South Korea," Under Review on Ecological Economics.

• Hyunhong Choi, Yoonmo Koo*, "Analyzing Consumers’ Daily Media Usage Trends using a Structural Topic Model," Revise & resubmit (major revision) on Expert Systems with Applications.

• Heeseok Moon, Hyunhong Choi*, "Comprehensive Patent Analysis for Electric Vehicle Charging Technologies: A Multi-Criteria Approach," Revise & resubmit (minor revision) on Technology Analysis and Strategic Management.

• Pengyu Zhu*, Juan Wang, Gamze Dane, Hyunhong Choi, Harry Timmermans, "The influence of travel behavior and built environment on carsharing-facilitating neighborhood preferences," Submitted to Transport Policy.

<Working Papers>

• Hyunhong Choi, Dongnyok Shim*, Heeseok Moon, "Transitioning from progressive tariffs to time-of-use pricing: Heterogeneous household preferences for electricity tariff reform in South Korea." 

• Myoungjin Oh, Junyong Lee, Hyeongsik Kang, Hyunhong Choi*, "Why governance matters more than price: Quantifying the risk premium for industrial seawater desalination public-private partnerships (PPPs)." 

• Heeseok Moon, Sungho Moon, Hyunhong Choi*, "Beyond the Colors of Hydrogen: The Interplay between Production Pathways and Supply Origins in Shaping Public Acceptance." 

• Sukhoon Lee, Hyunhong Choi*, "Heterogeneity in public preferences for carbon neutrality pathways: The role of timing, approach, and power mix." 

• Sukhoon Lee, Hyunhong Choi*, "Navigating the roadmap to zero energy buildings: Assessing public acceptance and cost-sharing equity in mandatory policy schemes." 

• Sukhoon Lee, Sunghwan Choe, Hyunhong Choi*, "Beyond monetary rewards: The critical role of real-time feedback and compensation methods in promoting household energy saving." 

• Sunghwan Choe, Jeongeun Lee, Hyunhong Choi*, "Is it the powertrain or the brand? Deciphering the brand premium and replacement intentions in the South Korean electric vehicle market." 

• Junyong Lee, Hyunhong Choi*, "Patent-based discovery of innovation opportunities: Integrating structural topic modeling (STM) and generative topographic mapping (GTM)." 

• Junyong Lee, Hyunhong Choi*, "Unveiling individual-level media repertoire using structural topic modeling (STM)." 

• Heeseok Moon, Hyunhong Choi*, "Emerging technology topics in the hydrogen storage and distribution sector: a patent analysis." 

• Sukhoon Lee, Hyunmyung Kim, Hyunhong Choi, Jungwoo Shin*, "Are we ready for AI-based remote patient monitoring services? Insights from a discrete choice experiment in South Korea." 

• Heeseok Moon, Hyunhong Choi, Sungho Moon*, "Multi-criteria decision analysis on technology commercialization of transparent photovoltaics." 

Peer-reviewed domestic journal articles
(authors are listed as published, corresponding authors marked *)

1. 이수인, 최현홍*, (2026). 기술의 친환경성을 고려한 텍스트 마이닝 기반 기술 트렌드 분석 프레임워크: 글로벌 정유 기업 특허 데이터를 중심으로. 한국혁신학회지, 21(1), 47-77. (KCI)

2. 최현홍, 구윤모*, (2020). 토픽모형을 활용한 산업분류 연구. 한국혁신학회지, 15(5), 27-67. (KCI)

3. 최현홍, 심동녘*, (2020). 텍스트마이닝을 적용한 ICT융합 트렌드 분석. 한국혁신학회지, 15(3), 257-282. (KCI)

• 글로벌지식협력단지 에너지 분야 모듈화 연수프로그램 콘텐츠 개발 (한국개발연구원[KDI]), 2025.09-2025.12 (연구책임)

• 해수담수화 활성화를 위한 제도 및 정책 기반 마련에 관한 연구 (한국수자원공사[K-Water]), 2023.07 - 2025.01 (연구책임)

• 에너지전력 산업 이슈 및 관련 메가트렌드 분석을 통한 한전의 중장기 대응 전략 수립 연구(한국전력[KEPCO]), 2024.11 - 2025.09 (공동연구)

• 탄소중립기술의 온실가스 저감 잠재량 평가 플랫폼 기술개발 (한국환경산업기술원[KEITI]), 2025.04 - 2026.12 (연구책임)

• 반도체 및 디스플레이 산업 탄소중립 기술 온실가스 감축량 평가기술 (한국환경산업기술원[KEITI]), 2025.04 - 2027.12 (연구책임)

• 시멘트 산업 탄소중립 기술 온실가스 감축량 평가기술 (한국환경산업기술원[KEITI]), 2025.04 - 2027.12 (연구책임)

• 에너지 신산업 및 융합산업 육성과 에너지정책 국민 수용도 제고를 위한 분석모형 구축 및 데이터 기반 전략 도출 연구 (한국연구재단[NRF]), 2022.09 – 2025.02 (연구책임)

• 탄소중립 컨설팅 및 갈등관리 융합대학원  (한국에너지기술평가원[KETEP]), 2022.07 – 2027.03 (공동연구)

• 수도사업의 사회적 가치를 반영한 정책효과 지표개발 연구 (한국수자원공사[K-Water]) 2022.03-2022.12

• 수송부문 신기술의 지속가능성 평가를 위한 통합모형 구축 연구 (한국연구재단), 2020.05 - 2021.02

• R&D 예비타당성조사 비용효과분석 방법론 탐색연구 (KISTEP, 한국과학기술기획평가원), April 2020.04 – 2020.10

• 소비자-생산자 최적화 행위를 고려한 수송부문 환경정책 연구 (한국연구재단), 2018.03 – 2020.08

• 자원개발정책 전문가 과정 (IEPP - International Energy Policy Program, 글로벌 에너지정책 전문가 양성사업)  (KETEP, 한국에너지기술평가원), 2019.10 – 2020.08

• 빅데이터 분석을 통한 R&D 종단 연구 추진과 연구분류 체계 연구 (한국연구재단), 2017.04 – 2017.10

• 한국식 상하향식 온실가스 통합 감축 시스템 개발 (KEI, 한국환경연구원), 2016.05 – 2017.02

• 카셰어링 시장 분석 및 최적 가격/배송 알고리듬 설계 (현대캐피탈), 2016.11 - 2017.01

• 치안분야 R&D 로드맵 기획연구 과제 (경찰청), 2015.07 - 2016.06

• 미래연구 플랫폼 구축 및 미래사회 메가트렌드 전망 학술연구 용역 과제 (KAIST), 2015.02 - 2015.10

1. Heeseok Moon‡, Hyunhong Choi (2025), A Strategic Framework for Identifying National R&D Investment Opportunities in Energy Transition: An Integrated Analysis of Patent, SCIE, and SSCI Data, INFORMS annual meeting 2025, Atlanta, Georgia, United States

2. Sukhoon Lee‡, Hyunhong Choi (2025), When and How Should South Korea Achieve Carbon Neutrality? Understanding Public Preferences and Generation Differences for Carbon Neutrality Policy, INFORMS annual meeting 2025, Atlanta, Georgia, United States

3. Junyong Lee‡, Hyunhong Choi (2025), Technology Opportunity Discovery for Incremental Innovation: A Hybrid Framework with Structural Topic Modeling and Generative Topographic Mapping, INFORMS annual meeting 2025, Atlanta, Georgia, United States

4. Heeseok Moon‡, Hyunhong Choi (2024), Decision support framework in electric vehicle charging technologies using patent data: A multi-criteria approach considering national technology portfolio, technology impact and development stage, INFORMS annual meeting 2024, Seattle, Washington, United States

5. Sukhoon Lee‡, Hyunhong Choi (2024), Public acceptance and heterogeneous preferences for seawater desalination as an alternative water resource: A case study in South Korea, INFORMS annual meeting 2024, Seattle, Washington, United States

6. Hyunhong Choi‡ (2023), Investigating development trends and emerging technological topics in hydrogen sector using patent data, INFORMS annual meeting 2023, Phoenix, Arizona, United States

7. Heeseok Moon‡, Hyunhong Choi (2023), Identifying Key Topics in EV Charging Technology Through Patent Analysis, INFORMS annual meeting 2023, Phoenix, Arizona, United States

8. Yongsuk Hong‡, Hyunhong Choi (2023), Analyzing Trends in Battery Electric Vehicles and Hybrid Electric Vehicles Through Patent Data With Structural Topic Modelling, INFORMS annual meeting 2023, Phoenix, Arizona, United States

9. Hyunhong Choi‡ and Yoonmo Koo (2022), New technology product introduction strategy with considerations for consumer-targeted policy intervention and new market entrant, INFORMS annual meeting 2022, Indianapolis, Indiana, United States

10. Hyunhong Choi‡ and Yoonmo Koo (2021), Incorporating Producer Side Response on Assessing the Impact of Consumer Targeted Environmental Policies, AEERE 2021, Seoul, Korea

11. Hyunhong Choi‡ and Yoonmo Koo (2020), Can the promotion of battery electric vehicles reduce particulate matter emissions? Effective policy options considering long term vehicle substitution, KEEA Meeting 2020, Seoul, Korea.

12. Hyunhong Choi and Yoonmo Koo‡ (2018), Location decision for environmental public facilities to maximize social benefit, 6th WCERE, Gothenburg, Sweden

13. Hyunhong Choi‡ and Yoonmo Koo (2016), A Study on Optimal Locations of Public Facilities to Maximize Social Benefit, INFORMS annual meeting 2016, Nashville, Tennessee, United States.

1. 문희석‡, 최현홍 (2025). 국가 R&D 전략 수립을 위한 과학/기술/사회 기반 정보를 통합한 투자 기회 식별 프레임워크: 에너지 전환 분야 특허와 SCIE 및 SSCI 논문 데이터를 중심으로, 2025기술경영경제학회 하계학술대회, 제주 라마다 호텔

2. 이석훈‡, 최현홍 (2025). 한국은 언제 그리고 어떻게 탄소중립을 달성해야 하는가? 탄소중립 정책에 대한 대중 선호와 세대별 차이, 2025기술경영경제학회 하계학술대회, 제주 라마다 호텔

3. 이준용‡, 최현홍 (2025). 점진적 혁신을 위한 기술 기회 발굴: STM과 GTM을 활용한 종합적 프레임워크, 2025기술경영경제학회 하계학술대회, 제주 라마다 호텔

4. 문희석‡, 최현홍 (2025). 국가 R&D 전략 수립을 위한 과학·기술·사회 기반 정보를 통합한 투자 기회 식별 프레임워크: 에너지 전환 분야 특허와 SCIE·SSCI 논문 데이터를 중심으로, 2025한국혁신학회 춘계학술대회, 서울대학교

5. 이석훈‡, 최현홍 (2025). 한국은 언제, 어떻게 탄소중립을 달성해야 하는가? 탄소중립 정책에 대한 대중 선호와 세대별 차이 이해, 2025한국혁신학회 춘계학술대회, 서울대학교 – 우수논문상 수상

6. 이준용‡, 최현홍 (2025). 점진적 혁신을 위한 기술 기회 발굴 연구: STM과 GTM을 활용한 종합적 프레임워크 제시, 2025한국혁신학회 춘계학술대회, 서울대학교 – 우수논문상 수상

7. 문희석‡, 최현홍 (2024). R&D 정책입안자를 위한 기술 개발 단계별 전략적 프레임워크: 특허 기반 접근방식을 통한 전기자동차 충전 기술 분석, 2024한국혁신학회 추계학술대회, 충남대학교 – 우수논문상 수상

8. 이석훈‡, 최현홍 (2024). 탄소 중립 및 에너지 환경 정책에 대한 국민 선호도 조사: 이산 선택 모형을 활용한 대한민국 사례 연구, 2024한국혁신학회 추계학술대회, 충남대학교

9. 이준용‡, 최현홍 (2024). 구조적 토픽 모형과 GTM을 사용한 도시항공교통분야 유망기술 제안, 2024한국혁신학회 추계학술대회, 충남대학교

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